Chapter Two
Mabrook is aŚady's new chapter in contemporary bridalwear and couture, born from the creative legacy and cultural richness of Dana Asady, a designer whose roots trace back to a proud Iraqi heritage and whose career spans over a decade in the world of high-end ready-to-wear fashion.
Launched in 2025, Mabrook blends the precision of luxury craftsmanship with the soul of Middle Eastern artistry. Dana's vision redefines bridal and eveningwear for the modern woman—one who carries the strength of tradition with the confidence of individuality. Her muse is not bound by expectations; she is bold yet refined, rooted yet forward-thinking. She doesn’t just wear a dress—she tells a story.
With years of experience dressing an international clientele and curating looks that straddle classic elegance and striking innovation, Dana Asady brings an editorial edge and timeless beauty to every Mabrook piece. The brand reflects her deep understanding of fit, fabric, and form, marrying sculptural silhouettes with delicate, often symbolic details that nod to her heritage.
Mabrook is for the woman who dares to celebrate her identity unapologetically—on her wedding day and beyond. It’s not about following trends; it’s about creating a signature, a presence, and a moment that’s unforgettable.
ABOUT US
Founded by Dana Asady, aŚady represents the elegant intersection of intellect, artistry, and heritage. With a background in science and engineering, Dana built a career defined by precision, innovation, and leadership before turning that same analytical mastery toward her lifelong passion — fashion design. Her journey from data to draping gave birth to a couture philosophy where structure meets soul, and every gown is a study in harmony between craftsmanship and emotion.
Before launching her bridal line, Dana’s ready-to-wear collections under the aŠady label captivated editors and stylists across international fashion weeks and earned features in imprint press releases, editorial shoots, and celebrity wardrobes. Her designs have graced red carpets, been pulled for major film premieres, and celebrated by women who embody quiet confidence and refined power.
Mabrook marks Dana’s return to her roots — an ode to her Iraqi heritage and her belief that true luxury lies in meaning. Every gown is designed for the woman who is ready to be seen, not for her status, but for her story